What is digital marketing

 

Is digital marketing for you ??? 

Yes, if you or your family owns a business no matter big or small. 

Yes, if you are a housewife with a basic computer and internet knowledge.  

Yes, if you are a student exploring new career paths and opportunities. 

Yes, if you are an unsatisfied 9-5 employee in any respective company and hungry for new opportunities. 

If you, who is reading this do fall in any of these category then just spare your 2 minutes and read the post. 

                             

Worldwide Internet users
	2005	2010	2017	2019a
World population[6]	6.5 billion	6.9 billion	7.4 billion	7.75 billion
Users worldwide	16%	30%	48%	53.6%
Users in the developing world	8%	21%	41.3%	47%
Users in the developed world	51%	67%	81%	86.6%
a Estimate. Source: International Telecommunications Union.[7]

         

Around 4.415 million people across the world use internet. Amazing, right? but only quarter of them uses internet fruitfully.                                                                          If you have a mobile/laptop and an internet connection and you are still not making money through it, then I m sorry but your smartphone is a dumb phone . 

So basically you must be thinking,

 What is Digital Marketing 

 

Digital Marketing is basically advertising, promoting, marketing a specific product, brand, or service digitally with the help of mobile phones, desktop computers, internet and many other platforms. 

Companies nowadays are switching towards digital marketing rather than traditional marketing because of its expanding scope. 

Digital Marketing includes various fields through which you can earn money with 0 investment.   

Digital marketing gives a boost to your business, startups, and even your career. 

Okay then, are you ready to peek the insights of digital marketing? let's begin. 

Website Designing 

                       

 

A website is as important as an Aadhar card to survive in this digital world. Without a website your existence in this digital world is Nul. 

If your website looks as boring as a textbook then the visitor may probably be searching for the back button as soon as possible. Website designing therefore plays an important role. 

Hence your website should look attractive as well as professional.  

Blogger is a platform provided by google itself for beginners to begin which is absolutely a free platform for blogging. They provide a free domain and hosting but Its has limitations, hence it is not highly recommended. Its just good for practice.  

WordPress is again a website which is highly used by many marketers but has a paid extension. 

Search Engine Optimization ( SEO )  

Why will anyone visit your website ? 

75% of people don't look last 5 pages of google result, Let me ask ask you guys, do you'll even look the 4th or 5th result of anything you search on google. No right? 

SEO is the foundation of successful digital marketing. it is very important to rank at the top of search engine result. it will generate qualified and genuine leads for your business and and help boosting your business. 

SEO is a long term strategy which have been proved useful for increasing the rankings of your website. 

Some of the SEO strategies includes using popular keywords and phrases. Strong and powerful SEO strategies helps in the visibility of a website and building a good relationship with customers. 

Content Marketing 

 

Being honest and creating quality content with a pure intention of providing information to your visitors is indeed very important. 

In order to boost your rankings and increase your revenue, content marketing indeed plays a very important role.

It is one of the most powerful strategies in order to target the right audience who is looking for your service. 

Quality content is a key component of content marketing. Quality content allows you to target keywords related to your business and address searchers’ questions, which in turn helps you achieve higher rankings. 

Social Media Marketing ( SMM )

Okay, so now after creating your website successfully, after following all different strategies, here comes the main problem. 

PROMOTION!!!!!!!!!! 

Yes guys, promoting your website through different platforms is the most necessary thing one must never avoid. And social media is the biggest and the most easily accessible platform to address your audience. 

A whopping  2.3 billion people use social media making it a valuable digital marketing component  

     

These are some of the most trending and and easily accessible social media platforms available. It helps us knowing the changing tastes, likes, dislikes, and trends of people. 

I strongly believe, social media platforms are a blessing for digital marketers, as it becomes a lot more easier for a company to know about people's opinion about your service, brand or blog.